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2008-2009 MEDIA KIT
AUDIENCE PROFILE
Adirondack Sports & Fitness readers are active outdoor aerobic sports and fitness enthusiasts who live or play in the Capital-Saratoga Region, Adirondacks, Mohawk Valley and surrounding areas of New York State.
Adirondack Sports & Fitness readers are affluent consumers who frequently purchase sports equipment, apparel, accessories, and health and fitness services. They travel to destinations and special events to enjoy outdoor sports, and spend money on lodging, restaurants, shopping, and cultural activities.
EDITORIAL
PROFILE
Adirondack Sports & Fitness is a unique monthly — print and online — magazine covering sports and fitness throughout the Capital-Saratoga Region, Adirondacks, Mohawk Valley and surrounding areas. It is the essential guide for information on individual aerobic sports, health and fitness in eastern upstate New York.
Adirondack Sports & Fitness articles explore year-round sports including hiking, bicycling, running, paddling, skiing, climbing, skating; as well as featured destinations and races. Regular columns include the Calendar of Events, News Briefs, Athlete Profiles, Race Results, Nutrition, and Health & Fitness.
CONTACT INFO
15 Coventry Drive
Clifton Park, NY 12065-1747
Phone: (518) 877-8788
Fax: (518) 877-0619
Email: info@AdkSportsFitness.com
| Demographics |
| Sex |
|
Occupation |
| Male |
56% |
|
Professional/Technical |
38% |
| Female |
44% |
|
Management/Executive |
15% |
| Education |
|
Sales/Marketing |
11% |
| High
School |
20% |
|
Teacher/Professor |
8% |
| College
Graduate |
53% |
|
Student |
7% |
| Post-Graduate
Degree |
17% |
|
Marital
Status |
| Professional/Doctorate |
10% |
|
Married |
55% |
| Age |
|
Single |
45% |
| 17 and
under |
2% |
|
Household
Income |
| 18-29
years old |
15% |
|
Under $25,000 |
8% |
| 30-39
years old |
33% |
|
$25,000-$49,000 |
19% |
| 40-49
years old |
32% |
|
$50,000-$74,000 |
27% |
| 50-59
years old |
14% |
|
$75,000-$99,000 |
26% |
| 60 and
over |
4% |
|
$100,000 and over |
10% |
| Source: 2004 Adirondack Sports & Fitness reader survey |
| Sports
and Fitness Participation |
| Running |
71% |
|
Camping |
28% |
| Hiking |
66% |
|
Triathlon |
27% |
| Cross-Country Skiing |
60% |
|
Backpacking |
26% |
| Bicycling |
55% |
|
Aerobics/Fitness Classes |
19% |
| Kayaking/Canoeing |
52% |
|
Golf |
16% |
| Mountain Biking |
46% |
|
Rock/Ice Climbing |
15% |
| Alpine
Skiing/Snowboarding |
45%
|
|
Tennis |
14% |
| Weight Training |
40%
|
|
Inline Skating |
12% |
| Snowshoeing |
35% |
|
Telemark/Backcountry Skiing |
10% |
| Swimming |
33% |
|
|
|
| Note:
Respondents could check all that apply |
| 2008 EDITORIAL CALENDAR |
| January
Alpine
Skiing & Snowboarding; Cross-Country Skiing; Snowshoe Hiking; Telemark Skiing;
Running; Ice Climbing; Speedskating; Non-Medicated Life; Health & Fitness;
Recreation
Closing date: December 20
Publish date: January 1
|
February
Snowshoe Hiking;
Cross Country Skiing; Alpine Skiing & Snowboarding; Sledding; Empire State Games;
Backcountry Skiing; Running; Swimming; Nutrition; Health & Fitness
Closing date: January 20
Publish date: February 1 |
March
Alpine
Skiing & Snowboarding; Cross-Country Skiing; Snowshoe Hiking: Bicycling;
Running & Walking; Canoeing & Kayaking; Triathlon; Non-Medicated Life;
Health & Fitness
Closing date: February 20
Publish date: March 1 |
April
Whitewater
Paddling; Running; Bicycling; Hiking & Backpacking; Mountain Biking;
Kayaking & Canoeing; ASF Summer Expo: Guide; GHI WTC; Duathlon; Health & Fitness;
Closing date: March 20
Publish date: April 1 |
May
Bicycling;
Mountain Biking; Hiking & Camping; Kayaking & Canoeing; Running;
Freihofer’s Run for Women; Triathalon; National Trails Day; Non-Medicated Life;
Health & Fitness
Closing date: April 20
Publish date: May 1 |
June
Hiking & Camping; Bicycling; Mountain Biking;
Kayaking & Canoeing; Boilermaker Road Race; Tupper Lake Tinman;
Swimming; Health & Fitness;
Closing date: May 20
Publish date: June 1 |
July
Mountain
Biking; Kayaking & Canoeing; Running; Hiking & Camping;
Bicycling; Rock Climbing; Lake Placid Ironman; Empire State Games;
Non-Medicated Life; Health & Fitness
Closing date: June 20
Publish date: July 1 |
| August
Running;
Hiking & Backpacking; Kayaking & Canoeing; Bicycling;
Mountain Biking; Triathlon; Inline Skating; Rock Climbing; Nutrition;
Health & Fitness; Recreation
Closing date: July 20
Publish date: August 1
|
September
Kayaking
& Canoeing; Fall Hiking; Running; Mountain Biking; Bicycling; Mohawk-Hudson
River Marathon; Swimming; Non-Medicated Life; Health & Fitness; Recreation
Closing date: August 20
Publish date: September 1 |
October
Fall
Hiking & Backpacking; Running; Mountain Biking; Kayaking &
Canoeing; Bicycling; Gazette Stockade-athon; Winter Sports;
Nutrition; Health & Fitness; Recreation
Closing date: September 20
Publish date: October 1 |
November
Alpine
Ski Resorts: Whats New; Cross-Country Skiing; Snowshoe Hiking; Holiday Running;
Bicycling; ASF Winter Expo: Guide; Non-Medicated Life; Health & Fitness
Closing date: October 20
Publish date: November 1 |
December
Cross-Country
Ski Centers; Snowshoe Running; Alpine Skiing & Snowboarding; Ice Skating;
Running; Ice Climbing; Holiday Gifts; Nutrition; Health & Fitness; Recreation
Closing date: November 20
Publish date: December 1 |
|
Plus, our regular columns:
Calendar of Events, Athlete Profiles, Race Results, Around the Region News Briefs,
Community and Faces, Races and Places! Club
Corner, Race Results!
|
MAGAZINE
CIRCULATION
Circulation: 22,000 copies including 500 paid subscribers.
Readership: 55,000 (2.5 pass-along circulation)
Distribution: Distributed FREE at 400 locations (99% pick-up rate).
- Capital-Saratoga 65%
- Adirondacks 25%
- Mohawk Valley 5%
- Hudson Valley, Catskills,
Berkshires & Western Vermont 5%
Note: Percentages vary slightly by season
Frequency: Published monthly — 12 times per year — at the beginning of each month.
Locations: Wherever sports & fitness-minded people are likely to go: Health clubs, sporting goods stores, races/events, bicycle shops, ski shops, outfitters, alpine & cross-country ski areas, paddling shops, visitor information centers, hotels, sports medicine clinics, home fitness equipment stores, health food stores, bagel & coffee shops, colleges, bookstores, rafting companies, brew pubs, libraries, and other selected places.
Subscriptions: $17.95 for twelve issues, $32.95 for 24 issues, $44.95 for 36 issues.
ADVERTISING
RATES, SIZES & TERMS
All advertisers receive a FREE web site link directly from the home page of AdkSportsFitness.com
| GENERAL
ADVERTISING |
| FULL-COLOR RATES |
| Frequency |
1-2x
|
3-5x
|
6-11x
|
12x
|
| Discount |
|
5%
|
10%
|
15%
|
| Full
Page |
$1,360
|
$1,290
|
$1,225
|
$1,155
|
| 3/4 |
1085
|
1,030
|
975
|
920
|
| 2/3 |
925
|
880
|
830
|
785
|
| 1/2 |
755
|
715
|
680
|
640
|
| 1/3 |
535
|
510
|
480
|
455
|
| 1/4 |
430
|
410
|
385
|
365
|
| 1/6 |
340
|
325
|
305
|
290
|
| 1/8 |
270
|
255
|
245
|
230
|
| 1/12 |
185
|
175
|
165
|
160
|
| 1/24 |
100
|
95
|
90
|
85
|
| BLACK & WHITE RATES |
| Frequency |
1-2x
|
3-5x
|
6-11x
|
12x
|
| Discount |
|
5%
|
10%
|
15%
|
| Full
Page |
$1,135
|
$1,080
|
$1,020
|
$965
|
| 3/4 |
900
|
855
|
810
|
765
|
| 2/3 |
770
|
730
|
695
|
655
|
| 1/2 |
625
|
595
|
565
|
535
|
| 1/3 |
445
|
420
|
400
|
380
|
| 1/4 |
360
|
340
|
320
|
305
|
| 1/6 |
285
|
270
|
255
|
240
|
| 1/8 |
225
|
215
|
205
|
190
|
| 1/12 |
155
|
145
|
140
|
130
|
| 1/24 |
85
|
80
|
75
|
70
|
| SIZES |
|
Orientation
|
Width
|
Height
|
| Full
Page |
|
10"
|
15 1/2"
|
| 3/4 |
Vertical
Horizontal
|
7 7/16"
10"
|
15 1/2"
11 5/8"
|
| 2/3 |
Vertical
Horizontal
|
7 7/16"
10"
|
12 7/8"
10 1/4"
|
| 1/2 |
Vertical
Horizontal
Box
|
4 7/8"
10"
7 7/16"
|
15 1/2"
7 5/8"
10 1/4"
|
| 1/3 |
Vertical
Horizontal
Box
|
4 7/8"
10"
7 7/16"
|
10 1/4"
5"
7 5/8"
|
| 1/4 |
Vertical
Horizontal
Box
|
2 5/16"
7 7/16"
4 7/8"
|
15 1/2"
5"
7 5/8"
|
| 1/6 |
Vertical
Box
|
2 5/16"
4 7/8"
|
10 1/4"
5"
|
| 1/8 |
Vertical
Horizontal
|
2 5/16"
4 7/8"
|
7 5/8"
3 11/16"
|
| 1/12 |
Vertical
Horizontal
|
2 5/16"
4 7/8"
|
5"
2 3/8"
|
| 1/24 |
|
2 5/16"
|
2 3/8"
|
| CALENDAR
OF EVENTS ADVERTISING |
| RATES |
| Frequency |
1-2x
|
3-5x
|
6-11x
|
12x
|
| Discount |
|
5%
|
10%
|
15%
|
| Double |
$175
|
$165
|
$160
|
$150
|
| Single |
95
|
90
|
85
|
80
|
| SIZES |
|
Orientation
|
Width
|
Height
|
| Double |
Horizontal
|
4
11/16"
|
2
3/8"
|
| Double |
Vertical
|
2
1/4"
|
4
15/16"
|
| Single |
|
2
1/4"
|
2
3/8"
|
| BUSINESS
DIRECTORY ADVERTISING |
| RATES |
| Frequency |
1-2x
|
3-5x
|
6-11x
|
12x
|
| Discount |
|
5%
|
10%
|
15%
|
| Business
Dir. |
$70
|
$65
|
$60
|
$55
|
| SIZES |
|
Orientation
|
Width
|
Height
|
| Business
Dir. |
Horizontal
|
3
1/2"
|
2"
|
| Business
Dir. |
Vertical
|
2"
|
3
1/2"
|
| CLASSIFIED ADVERTISING |
| Businesses & Individuals |
$.50 per word (minimum 25 words)
|
Frequency
Rates: 1-2, 3-5, 6-11, or 12 time rates are available upon completion of signed ad contract listing specific insertion dates, or available as earned during a 12 month period. Guaranteed placement requests are 10% premium over earned rate (1/4 Page or larger). Advertising agencies receive 15% discount off earned rate. Non-profit organizations receive 10% discount off earned rate.
Payment
Terms: All accounts are due within 30 days of invoice date. Invoice date is the beginning of each month. For multiple insertions, subsequent ads will be invoiced within one week following each publication date. Advertisers will be short-rated if they do not use the number of insertions upon which their rate has been based. Supplied inserts, business reply cards, and other special units: $995 base rate plus additional postage/distribution costs if applicable.
Printing
& Production: Web offset, tabloid style 11.375" x 17" page size on 35lb premium newsprint. Full-color front and back covers, and selected interior pages; other pages black & white. Output: 100-lines per inch.
ADVERTISING
SPECIFICATIONS
Preferred electronic files are press-optimized PDF, EPS or TIFF format. Quark, Illustrator and Photoshop files (Mac or PC) are accepted. All fonts (printer and screen) and graphics must be supplied unless document has been converted to outlines. Color images must be saved as CMYK. Image resolution should be 300 dpi, and images should be saved with TIFF compression. A proof should be provided. Email to: info@AdkSportsFitness.com or mail CD (Mac) or Zip to: Adirondack Sports & Fitness, 15 Coventry Drive, Clifton Park, NY 12065.
Advertising
Design Service: We can create a quality ad for you, make alterations
to an existing ad, or perform necessary file work. Billed to advertiser
at discounted rate of $30 per hour. Free quotes
are available.
Conditions:
No cancellations accepted after space closing date. Publisher reserves
the right to reject or cancel any advertising for any reason at any time,
and all orders are subject to publisher approval. Advertiser upon written
notice can cancel an ad or ad contract by the closing date of an issue.
All ads not received by the closing date permit publisher to repeat the
last published ad.
| 2007 CLOSING DATES |
| Issue |
Space
Closing |
Material
Closing |
Issue
Publish |
| JANUARY |
Dec
15 |
Dec
20 |
Jan
1 |
| FEBRUARY |
Jan
15 |
Jan
20 |
Feb
1 |
| MARCH |
Feb
15 |
Feb
20 |
Mar
1 |
| APRIL |
Mar
15 |
Mar
20 |
Apr
1 |
| MAY |
Apr
15 |
Apr
20 |
May
1 |
| JUNE |
May
15 |
May
20 |
Jun
1 |
| JULY |
Jun
15 |
Jun
20 |
Jul
1 |
| AUGUST |
Jul
15 |
Jul
20 |
Aug
1 |
| SEPTEMBER |
Aug
15 |
Aug
20 |
Sep
1 |
| OCTOBER |
Sep
15 |
Sep
20 |
Oct
1 |
| NOVEMBER |
Oct
15 |
Oct
20 |
Nov
1 |
| DECEMBER |
Nov
15 |
Nov
20 |
Dec
1 |
|
