The Winter Expo will be promoted through extensive advertising and editorial in Adirondack Sports & Fitness magazine (circulation: 22,000 monthly with 55,000 readership) beginning in the May 2008 issue. An 8-page special section will be published in the November 2008 issue. ADKSportsFitness.com, the magazine, and Expo website (unique visitors: 1,000 per day) will have Expo details.

An extensive ad promo campaign will be conducted in regional newspapers, magazines, club newsletters and on radio and television. This will include display ads, print and audio press releases, feature articles and interviews.

Increased Exposure • Increased Leads • Increased Sales!